Project: Horus 360 VR Camera for ION360
Objective: Innovate the action camera market with a compact, spherical 360 VR camera that captures immersive content, designed to be more portable than a standard baseball.
Role and Responsibilities: Spearheaded as Head of Design, from the visionary stage through to the tangible prototyping, while orchestrating the development of the product's design language, packaging, and accessories.
Strategy: Embraced a design ethos centered around mobility, user engagement, and immersive content creation, aiming to redefine action cameras with 360-degree capabilities.
Design Process: Crafted the Horus's unique aesthetic and functional features, incorporating an OLED info screen and tactile buttons, enhancing user interaction and feedback.
Execution: Led a cohesive development process, blending innovative design with practical functionality, culminating in a user-friendly, captivating spherical camera.
Outcome: Translated a bold vision into a physical prototype, setting a new precedent for the action camera genre and expanding the brand's reach into new markets.
Challenges and Solutions: Tackled the engineering puzzle of integrating advanced technology into a diminutive form factor, achieving an optimal balance between size, usability, and quality.
Personal Reflection: The Horus project enriched my design portfolio, pushing the boundaries of conventional camera design and reinforcing my commitment to innovative, user-centric products.
