Brand: Savage Shield
Project: High-Tech Facemasks
Objective: Develop a new line of high-tech facemasks with replaceable filters, addressing the increasing demand for personal protective equipment while maintaining comfort and efficiency.
Role: As Head of Design, led all design aspects, including product development, creation of sales and marketing materials, website design, and overseeing the project from concept to market.
Strategy: Implemented a design strategy that prioritized user safety, comfort, and ease of use, while also ensuring the brand’s aesthetic was communicated effectively across all platforms and materials.
Process: Directed the product development process from initial sketches to final product design, including the development of replaceable filter technology and ergonomic mask design, and created comprehensive sell sheets and business materials to effectively communicate the product’s benefits and features.
Execution: Managed the design and production of all brand materials, including the facemask design, packaging, sell sheets, business documents, and the official website, ensuring consistency and quality across all touchpoints.
Outcome: Successfully launched the high-tech facemask line, resulting in positive market reception, increased brand visibility, and significant sales growth. Contributed to the brand’s reputation for quality and innovation in personal protective equipment.
Challenges and Solutions: Addressed challenges such as optimizing mask comfort and filter efficiency, ensuring product understanding through clear and effective sell sheets and marketing materials, and maintaining brand consistency across diverse design elements.
Personal Reflection: The project enhanced my expertise in comprehensive design leadership, from product innovation to marketing communication. It also solidified my ability to manage multifaceted design challenges and reinforced the importance of cohesive brand representation across all design outputs.
