Project: SnapCam Wearable Camera
Brand: iON Camera
Objective: Elevate iON's presence with SnapCam, a wearable camera designed for dynamic, on-the-go lifestyles.
Role and Responsibilities: As a Digital Designer, I led the visual and brand direction, focusing on motion graphics, marketing assets, coordinating photo/video shoots, and social media engagement.
Strategy: Crafted a strategic branding approach, emphasizing clarity and consistency across visual content and communications.
Design Process: Orchestrated the creative direction, producing compelling motion graphics intros and overseeing collaborations with external studios for live-action footage.
Execution: Effectively managed design and production tasks, ensuring alignment with marketing objectives and brand identity.
Outcome and Results: Boosted brand visibility and consumer interest, enhancing iON’s market position and reinforcing brand identity through engaging visual content.
Personal Reflection and Learning: Advanced my expertise in motion graphics and collaboration with film studios, enriching my understanding of branding in multimedia contexts.